Friday night, or more specifically, Friday February 26th 2016 at 19:45:57, I was having a group Skype call with Alexander Craggs, Miles Budden and Tom Emmerson when Alexander started complaining that all the URL shorteners out there were becoming too long. To clarify, URL shorteners were becoming bloated. He suddenly said, “Let’s make a URL shortener”. The situation escalated very rapidly and within 5 minutes, Miles had bought the domain subr.pw for an astronomical price of…